"A new era in management" - another formula?

McKinsey's are saying:
Companies have long used detailed organizational charts, fixed annual budgets, and top-down strategic-planning processes to make their organizations more efficient. For years, many prospered with this model. But now factors such as globalization and technology have fundamentally altered where and how people work. They, along with the rise of services, have led to the increased importance of the knowledge worker. Taken together, these changes mean that the old organizational model doesn't work anymore.

They reference a number of useful articles from the McKinsy Quarterly, including
The 21st-century organization The summary says:
"Professional employees, who create value through intangible assets such as brands and networks, now constitute up to 25 percent or more of the workforce in financial services, health care, high tech, pharmaceuticals, and media and entertainment.
Making professionals productive enables big corporations to be competitive, yet most of them do little to improve the productivity of these employees.
Corporate organizational structures—designed vertically, with matrix and ad hoc overlays—make professional work more complex and inefficient.
Companies must change their organizational structures dramatically to unleash the power of their professionals and to capture the opportunities of today's economy."

It seems to me good that they're saying this, and yet it's not entirely new. Managing creative professionals has been thought about for many years, and good processes developed.